Good News for Writers! (and 5 Tips on how to Capitalize on It!)
Right now there are more ways than ever to publish, distribute and evangelize your work—without spending a lot of money. Though the direction big publishing will take remains unclear, because we writers are small and nimble, we can act on as many strategies as we have time for.
Want to create a blog but don’t know what to post on it? Your best bet is to post your fiction or non-fiction—that manuscript you’ve been working hard on. You’re better off showing your work to an online audience of potential readers than struggling to get it in front of a few harried agents.
1) Post your book in installments so readers can digest it in small bites. That way you’ll also have content to spread out over a long period. It will take time for interest to build about what you’re doing, but build it will. Trust me.
Personally, I’ve used podcasting—turning my work into free audio files (MP3s)—that I distribute via my blog, iTunes and Podiobooks.com to get my novels out and build an audience. And it’s worked! My interaction with fans has buoyed my spirits, helped me write more, and landed me deals with major and independent publishers. (For more on podcasting, see my June WD Webinar “How to Podcast Your Fiction.”)
2) You might actually be better off with an independent publisher than a big guy.